POP - AU - FEU
Inspired by The Taste of Things - a film where cooking is an act of love, memory, and sensual connection. Pop-au-feu transforms the traditional, time-intensive dish Pot-au-feu into a modern experience that doesn’t sacrifice emotional depth or quality.
Pop-au-feu reimagines Pot-au-feu, the iconic dish from The Taste of Things, as a premium meal deal. Once a slow, love-filled ritual that turns heavy with grief, it returns as an act of warmth and care. The brand captures this shift, preserving tradition while making it lighter, more accessible, and joyful again.
PACKAGING DESIGN | BRANDING
LOGO SKETCHES
The handwritten Pot-au-feu logo conveys the brand’s core of love, warmth, and care, evoking the intimacy of a personal note.
Inspired by the curved form of the traditional cocotte, its soft, rounded typography reflects comfort and French culinary heritage.
THE STORY
Pot-au-feu was inspired by the film The Taste of Things — a story where food is more than just nourishment. It’s memory, intimacy, and love. But in today’s world, especially for high-income families, time is limited. The beauty of a dish like Pot-au-feu — with all its depth and care — often gets lost in our schedules.
So, what if you could preserve the soul of a slow-cooked meal… but serve it on a weekday?
That’s the insight behind Pop-au-feu — a premium collection of ready meals and ready-to-cook options. It doesn’t just save time — it delivers warmth, quality, and joy. It lets families serve love, not just dinner.
The Pop-au-Feu packaging was designed to convey both function and feeling. The ready-to-cook kit uses a mailbox shape evoking the joy of receiving something personal and heartfelt, like a gift from someone who loves you. It’s elegant, intuitive, and ties directly to the themes of warmth and care.
